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Subjects: Business and Finance

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How Employees Experience the BrandBernd Schmitt/Columbia InteractiveIn this audio slide show, Candice Lange of Eli Lilly & Company discusses how HR departments need to communicate with employees about the brand. Her group spoke to Lilly scientists, administrative assistants, and others in the company who had never really thought about branding other than as something that the sales reps needed to keep in mind. From the e-seminar Branding and the Creative Organization with Bernd Schmitt.
Living the Brand PromiseBernd Schmitt/Columbia InteractiveIn this audio slide show, Sherrie Tollefson of Eli Lilly & Company explains how her company had to back up its brand's look and feel with concrete behaviors and cultural change at the organizational level. From the e-seminar Branding and the Creative Organization with Bernd Schmitt.
Oil Reserves: Last ResortsJean-Francois Seznec/Columbia InteractiveProfessor Jean-Francois Seznec explains how oil producers coax crude oil from the earth by injecting gas or sea water into wells.
Program on Information and ResourcesColumbia Earth InstituteThis program to promote the proper use of environmental resources blends mathematical and environmental science disciplines. Contains many publications discussing environmentally correct economic policy.
The Gulf/2000 ProjectSchool of International and Public AffairsThis in-depth site was developed at the School of International and Public Affairs. It is designed to make available in a single location a wealth of information on the eight countries of the Persian Gulf region--Bahrain, Iran, Iraq, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. Find maps and detailed information on governments, demographics, human rights, oil and energy resources, and the press in the Gulf region.
The Model of the GarageBernd Schmitt/Columbia InteractiveIn this flash diagram, learn about the "bizz" aspect of business as well as the "buzz" that provides motivation, creativity, and fun. From the e-seminar Branding and the Creative Organization with Bernd Schmitt
Transporting Oil: PipelinesJean-Francois Seznec/Columbia InteractiveLearn about major oil pipelines in the Middle East and how business and political factors affect decisions to utilize them.

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