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Columbia University Digital Knowledge Ventures The Architecture and Development of New York City with Andrew S. Dolkart
image Living Together Explosion of Apartment Houses
Names with Cachet
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Explosion of Apartment Houses
Names with Cachet
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These early buildings have names. And names were another way of marketing the building. So almost every one of these apartments—the Dakota and the Dorilton, which we've seen, or the Kenilworth or the Prasada or the San Remo—all of these have fancy European-sounding names that gave a sort of special cachet to each building. And many times the names were forgotten after the initial marketing was completed.

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